A social media influencer known for posting viral videos of pranks has pleaded guilty to criminal impersonation in Arizona for posing as an employee of businesses in a Phoenix suburb and orchestrating brief but chaotic takeover attempts.

The outcome was welcomed by observers who said it could serve as a reminder to seekers of viral fame that stunts that cross the line legally can lead to serious ramifications.

Heston James Cobb, who posts as “Heston James,” was arrested in July 2025 after police in Tempe say he and others went into businesses posing as workers, entered employee-only areas and refused to leave when asked to do so. He entered his plea Friday.

In one video Cobb, wearing a Chipotle Mexican Grill shirt, told restaurant staff he was going to “clean house” before a group of men wearing dark shirts flooded into the eatery and ignored requests to leave. One man posing as an employee cleaned a tabletop with a mop.

Investigators said the videos had millions of views and potentially generated large amounts of income.

Vicki Lopez, an attorney representing Cobb, declined to comment Saturday. The Associated Press left a message with Cobb's TikTok account seeking comment.

Steve Chucri, president of the Arizona Restaurant Association, said he hopes Cobb's punishment is “severe” to deter copycats.

“There's no place for it,” Chucri said. “That's the last thing we need to put up with in the restaurant industry. The amount of money it takes to operate today is expensive.”

Chucri said the association does not offer any formal training or advice to restaurants on dealing with social media pranksters, and he hopes it does not come to that.

“We're a society of civility,” Chucri said. “We shouldn't have to.”

Matthew Pittman, a social media professor at the University of Tennessee in Knoxville, hopes the arrest will be a warning to influencers about boundaries when creating prank or satirical content.

Pittman said he and others who teach aspiring content creators generally stress that “real world norms and laws” extend into the digital world.

“So doing something that is illegal in real life would also be illegal on social, even if you are doing it for content,” he said. “This is a clear case of going beyond what the law allows.”

Among the recent cases he cited was an influencer in Long Island, New York, who was arrested last year after a series of pranks. They included videos of him going to eateries; pouring food such as raw eggs or beans over his head; and then running off, leaving the mess to be cleaned by others.

“Every few years a YouTuber, influencer or prank content creator goes a little too far, gets in trouble, and reminds the rest of us creators that digital actions can have real world consequences,” Pittman said.

Cara Hawkins-Jedlicka, a communications professor at Washington State University who teaches about content creation, said it's not enough for influencers to stay within the law. They also need to have basic empathy.

“When is it pulling a prank, and when it is being cruel?” Hawkins-Jedlicka said. “Before anything else, this is truly kind of unkind. This influencer was really only thinking about himself and how can I take advantage of this community.”

Two lawsuits filed by small businesses are challenging Trump’s sweeping tariffs announced Thursday that impose double-digit levies on 60 trading partners.

The tariffs, implemented under Section 301 of the Trade Act of 1974 for what the Trump administration says is countries’ failure to prevent imports produced by forced labor, cover 99% of U.S. imports. Critics say the goal is less to prevent forced-labor imports and more to replace the worldwide tariffs that Trump imposed last year that were struck down by the Supreme Court in February. They came just as temporary 10% worldwide tariffs — that had also been challenged in court — expired.

Educational toy company Learning Resources, which was part of the tariff lawsuit that won in the Supreme Court, filed a new suit along with several other small businesses in the Court of International Trade on Friday over the current round of tariffs.

The second lawsuit was filed by Burlap and Barrel, a New York-based spice company, and Collective Horology, a watch retailer based in Ventura, California. They are represented by Liberty Justice Center, a libertarian advocacy group.

Both lawsuits argue that the government didn’t adequately establish its case against each specific economy or spell how the tariffs will eliminate the specified practice they are being levied for, as required by Section 301.

“Forced labor is morally indefensible, but an important objective does not give the government permission to ignore the law,” said Sara Albrecht, chairman and CEO of the Liberty Justice Center. “The administration allowed one global tariff to expire and immediately replaced it with another under a different statute. Changing the statute doesn’t change the law.”

The White House did not immediately respond to a request for comment.

Experts say it might be tougher to successfully challenge the current round of tariffs than previous rounds. Trump used Section 301 to impose big tariffs on China in his first term, and they survived court challenges.

Unlike the Section 122 levies that expired Friday, “these tariffs will be with us for the long haul,” said lawyer Patrick Childress, a partner at Holland & Knight and a former U.S. trade official.

Even if countries enact the precise policies the U.S. wants, he said, they will still need to prove that they’re enforcing them to Washington’s satisfaction before the tariffs are removed. “This suggests that no short-term path for country-wide relief from the new Section 301 tariffs will be available.”

The European Union on Thursday hit Google with a fine of 890 million euros ($1 billion) after it said the technology behemoth broke digital antitrust regulations by setting up Google Play and its ubiquitous search engine to corral consumers towards its own services and apps to the detriment of competitors.

It was the latest major crackdown on Big Tech by Brussels, which has led the world in reining in some of the world's largest companies from Silicon Valley to Beijing.

It has done so despite the risk of incurring the wrath of President Donald Trump, who has lashed out at the 27-nation bloc's digital regulations amid a broader campaign against Europe: imposing high tariffs, making threats to seize Greenland from Denmark by force, and rattling trust within the NATO military alliance.

In the past, Trump has threatened retaliation if American tech companies are penalized.

Google had recently lost its appeal of a $4.5 billion antitrust fine imposed by the EU for throttling competition and reducing consumer choice through the dominance of its mobile Android operating system.

The European Commission, the bloc's executive branch and highest antitrust enforcer, said it was acting in the interest of consumers after an investigation of Google.

“The best products should succeed because they’re better, not because they’re owned by the company running the search engine. And European consumers have a right to be told by app developers where to sign up to the best offers, even when the app store owner does not get a cut,” said Teresa Ribera, the commission’s Executive Vice President for Clean, Just and Competitive Transition.

Google’s President of Global Affairs Kent Walker blasted the fine as “product degradation driven by a small group of self-serving complainants” that will have a negative impact on European businesses and consumers.

He said that the EU’s Digital Markets Act forces Google “to strip away real-time search features Europeans love — like instant pricing and direct availability for hotels, flights, and restaurants — and dismantle safety protections on Google Play.”

The EU describes the world’s seven tech giants — Amazon, Apple, Google parent Alphabet, Meta, Microsoft and TikTok owner ByteDance — as “gatekeepers” that control access for consumers.

“In the EU, businesses have the right to compete fairly. Gatekeepers have the obligation to ensure a level playing field and consumers the right to choose for cheaper alternative offers,” European Commission spokesperson Thomas Regnier said. Alphabet reported $403 billion in revenue in 2025.

Donald Trump fired the new top federal prosecutor in Seattle on Wednesday less than an hour after the attorney was unanimously appointed by the federal judges in the district, highlighting tensions between the courts and the president over the powerful positions.

Roger Rogoff, a former judge and veteran state and federal prosecutor, was sworn in as US attorney before 8am at the US courthouse in downtown Seattle. In a phone interview, he said he then went to the US attorney's office and asked to meet with Charles Neil Floyd, whose 120-day interim term in the position ended in February.

As he waited in a lobby, Rogoff said, he received an email from the Trump administration informing him he had been removed from the position. He is consulting with other lawyers about suing over his firing, he said.

Presidents normally appoint US attorneys, the top federal prosecutors in each judicial district. The positions require Senate confirmation, except in temporary appointments. When temporary appointments expire before a nominee is confirmed, the judges in a judicial district can name a US attorney.

But under Trump, the justice department has sought to leave unconfirmed prosecutors in their positions indefinitely, often through novel personnel maneuvers.

"District court judges can appoint a temporary US attorney, and [the president] can fire them," the acting US attorney general, Todd Blanche, said in a social media post on Wednesday. He added that the judges who appointed Rogoff "abandoned the time-honored process of consultation with the administration so that the selected US attorney is qualified to serve in the administration".

Trump named Floyd, who previously served as an immigration judge, interim US attorney last October but never forwarded his nomination to the Senate. When Floyd's time as interim US attorney expired, Trump simply shifted his title, a tactic the administration has also tried in other federal judicial districts: he named him first assistant US attorney, while the top post was left empty.

In May, a US appeals court panel expressed skepticism that the maneuver was legal. The federal judges in the city decided to take applications for the position, and they appointed a bipartisan panel to review the applications.

On Wednesday morning the court – comprising 17 active and senior judges appointed by five presidents – issued its unanimous order naming Rogoff the US attorney for western Washington.

Patty Murray, a US senator from Washington, who had opposed Floyd for the US attorney job, blasted Rogoff's quick firing.

"Throughout his career, he has demonstrated an outstanding commitment to public service, and he was appointed legally by the federal judges in the western district of Washington," the senator said in a written statement. "This administration doesn't want to deal with advice and consent – they just want to install cronies to carry out a corrupt political agenda."

In December, Alina Habba resigned as the top federal prosecutor for New Jersey after an appeals court said she had been serving in the post unlawfully.

Lindsey Halligan, who pursued indictments against a pair of Trump's adversaries, left her position as an acting US attorney in Virginia after a judge concluded her appointment was unlawful and that indictments she brought against the New York attorney general, Letitia James, and the former FBI director James Comey must be dismissed.